In 2012, newly elected Councilman Bobby Henon began his first term in City Council full of energy and innovative ideas. He engaged Soapbox Solutions to help him get things done. We provided the Councilman a strong online presence through a custom built state-of-the-art website and engaging social media across multiple platforms. We worked with Councilman Henon to develop the first smartphone app created by a Philadelphia elected official to connect residents with city services. And we were proud to helped the Councilman brand and launch his signature “Bad Neighbor Initiative” which uses online tools to bring attention to derelict property owners in the city.
We started by building his office an operational infrastructure including networked computers, printers, scanners, smartphones and Microsoft exchange to manage, secure, and back-up emails, schedules, and contacts. Then we built a website that that could serve as the anchor point to communicate all of thew work the office would do. The site was highly interactive and included custom developed tools including the "Bad Neighbor Map" which highlighted problem properties in his council district. His focus on holding problem property owners accountable earned significant media coverage both locally and nationally. We also created a section of the website called "My Big Idea" which allowed constituents, especially young people, the ability to post their policy ideas to be voted on by other constituents, with the commitment that the Councilman would introduce legislation to enact the most important ideas.
Additionally, Soapbox Solutions designed advertisements and promotional literature for several of the Councilman's key projects, including the Bad Neighbor Initiative, the Manufacturing Task Force, the Council's Got Talent Charity Event, and the Taxpayer Fairness Initiative. For two of those projects, we built separate stand alone websites: www.makeitinphilly.com and www.taxpayerfairness.com.